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Search Engine Optimization Guide

This guide will take you through the advantages of search engine optimization and explain all the details in easy to understand terminology along the way.

There are many different approaches to search engine optimization, some of which are much more successful than others with some Search Engines, and others more successful with other search engines. This is due to the fact that different search engines use different algorithms to decide which pages are more relevent for certain keywords, and certain techniques which work well in one search engine might actually lower your ranking in another.

Here at toucan web design we use a variety of different techniques to target the most popular Search Engines equally. Sure your ranking may go down in some small search engines, but ask anyone where they go to search the net and they will almost always go straight to Google, MSN Search or Yahoo, so we focus primarily on these.