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Our detailed dictionary of internet terms
 

Optimization

Also known as Search Engine Optimization or SEO, this is the art of adjusting various aspects of a websites design to ensure and sometimes trick a search engine into giving the website a higher search engine position that it would normally achieve.

Many tricks can be used and the bigger search engines are aware of these tricks and can even ban a website for using them.

With subtle code changes and well structured websites no tricks are required to achieve good search engine positions and these are the way that Toucan Web Design optimize a website.