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Ecommerce trading internationally

Toucan Web Design Limited have over 10 years experience of building ecommerce websites for a wealth of clients and have exceptional experience with integrating websites to be multinational with regards currencies, languages and geographical targetting of the online store to individual customers.



Single website or individual websites for each country?

This is a question asked by many clients and is an important decision to make sure your product hits as many new customers in your new markets, search engine positioning especially with Google is weighted to each individual country based on the domain name as well as language, its no good having a .co.uk domain name and expecting to reach clients in Spain, although you may get a small trickle of customers stumbling across your website the main keywords and bulk of traffic will go to .es and .com extensions with websites strictly in Spanish obviously having the top positions.

Many country specific domains require registration from a resident of that country and can vary in price considerably. Alternatives to this problem is using sub domains e.g. spain.mydomain.com etc each sub domain is treated as a seperate website by the search engines so can be a great alternative to registering lots of domains and expanding hosting costs etc.



What about currencies?

Toucan Web Design were the first company in the world to develop a currency converter for websites with a live feed direct from the European Central Bank. Integrating this feed into a websites ecommerce system you can accurately price products based on worldwide currencies and your own trading currency ensuring that you dont lose out if a currency suddenly goes out of favour, this modification is simple to implement and can be used on any website worldwide.



How to control lots of different websites.

There is several options for controlling multiple outlets within an ecommerce environment, the simplest is to have individual store front ends and admin systems for each store in each country this can prove problematic should you have a central head office/despatch/accounts dept, our expertise at Toucan Web Design can build a state of the art administration area for different departments to access only the information relevant to their individual requirements e.g despatch department only has access to the shipping information etc, combined with order status to ensure they only despatch orders that have been paid for.

Alternatively we can build a system with one global administration area that controls all of the websites from individual pricing and descriptions for each product in each country to complex shipping and tax calculations relevant to each website.



Conclusion

Feel free to call us with any Ecommerce requirements from a small store selling one product to a multinational, multilingual global store.


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